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Dian Griesel
Founder and CEO of The Investor Relations Group,
Dian is a Successful Author and a Leading Expert on
How Media Strategies Can Help to Build Great Companies
“Why Public Relations Can be Your Best Sales Tool”
Using Targeted PR to Leverage Advertising Results & Build Brand Equity
Advertising is expensive. Did you know a good public relations plan can deliver more than a ten-fold return vs. advertising dollars spent? Dian will address facts and fiction regarding the value of Public Relations. She will share her proven techniques for repositioning products, brands, people and companies.
Biographical Profile
Dian is the founder and CEO of The Investor Relations Group, Inc. (IRG), a leading investor relations and corporate communications firms established in 1995. She is also a partner at The Quanstar Group (www.quanstar.com). Dian is on of the nation’s foremost media experts on using targeting public relations to leverage advertising results and build brand equity. Prior to launching IRG, Dian worked in affiliation with Paramount BioCapital, Inc. Dian has appeared as a regular expert guest on Good Day New York, CNBC News, CNBC: Alive & Wellness, The Sally Jessy Raphael Show, The Gordon Elliot Show, and The Rolanda Show. Other media relations included regular requests for expert interviews with 1010 WINS, Columbia News Wire, and The Medical Core. In addition to CAPITALIZATION SUCCESS: The Investor Relations Group’s Guide to a Bigger and Better Market Cap, Dian is the author of The 101 Platinum-Plus Rules of Media Engagement and four other books on unrelated topics. She has also written articles for The New York Times, The Daily News, Investor’s Business Daily, Crain’s Weekly, Crain’s Japanese Weekly, Mademoiselle, Vogue, Health, Better Bodies, PR News Report, and Your Health. Dian has served as a nutrition and fitness spokesperson for PPI Entertainment, a producer and distributor of exercise videos. In the early 1980s, Dian was a 50% partner at Spotlite Marketing, the corporate sponsorship division of Spotlite Enterprises, Ltd., then the largest comedy talent agency, representing a “who’s who” of comedic talent, including Jay Leno, Jerry Seinfeld, Paul Reiser, Alan King and others. In June 2006, Dian was elected to the Board of Directors of The American Heart Association. Dian and The Investor Relations Group are active financial supporters of several community and national charities that provide direct assistance to needy children, as well as the homeless, and paralyzed and disabled veterans. For more info…Google her!
The Investor Relations Group, Inc. (IRG) offers full-service corporate communications programs. Their programs utilize a proprietary, targeted approach to reach institutional investors, analysts, and the media-at-large. On an annual basis, IRG books more than 6,000 unique one-on-one meetings for its clients. Additionally, IRG publishes MicroCaptivations™, a fact-only, no hype newsletter that is distributed by e-mail and regular mail to members of the investment community. The company's website is www.investorrelationsgroup.com.
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