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prime sponsor
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Special Guest Speaker: Dan Spelling - Founder of Spelling Communications
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Dan Spelling
Special Guest Speaker
Founder and President of Spelling Communications
One of the Nation’s Leading Public Relations
and
Marketing Communications Firms
To Address the Conference in a Talk Entitled:
"The Value Of Branding for
Emerging Growth Companies
"
Cost-Effective and Alternative Marketing Strategies
for Entrepreneurs and Venture Portfolio Managers
What is Branding and
Why is it so Important to Success?
Points to be Discussed will Include:
• Branding's significant impact on raising capital,
public opinion, strategic partners and marketplace performance.
• A cost-effective approach for early-stage companies:
Editorial Marketing and Public Relations vs. Advertising
• The extreme power of "CEO Reputation Management"
Biographical Profile
Daniel Spelling is the CEO and founder of Spelling Communications, a corporate public relations and marketing firm that has been serving the business community since 1986. Dan has an extensive background in media and communications He is one of the nation’s leading authorities on corporate branding and “Editorial Marketing”. During the past 17 years, the firm has represented more than one-hundred companies, including major national brands such as BBDO, Blockbuster, Baskin-Robbins, EDS, Getty Images, KPMG, Merrell Dow, Monsanto, Pizza Hut, Tag-Heuer, Univision and Upjohn. Prior to starting Spelling Communications, Mr. Spelling spent many years developing his skills and experience in the marketing and communications fields. Some of his previous positions include: Director of Account Services at Design Communications, an advertising/creative services agency; Media Coordinator for the public relations firm P.J. Roth & Associates; Principal at Reed/Spelling Associates, a publishing rights/marketing agency; VP of Sales/Marketing at Book Source, a national book distribution and marketing firm; and imprint publisher for Perigee Books, a division of Putnam Publishing Group. Mr. Spelling is a member of the American Marketers Association, the Entertainment Publicists Professional Society and the Public Relations Society of America. He is listed in "Who's Who in America" and "Who's Who in Business" and has served on numerous advisory boards including Variety's Showbiz Expo, the IDG EnterTech Expo, and the Hollywood Reporter's Post LA Expo. Mr. Spelling is also on the Board of Advisors of Multimedia Tutorial Services and The Children's Bureau, a 100 year-old philanthropic organization dedicated to preventing and treating child abuse.
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